The Marketing Rules Podcast: Matt Sigelman

“Data is now the cornerstone of recruitment and interrupting this data could define the future of the labour market.

Joining James (Whitelock) this week is Matt Sigelman CEO of Burning Glass Technologies. Burning Glass crunch through millions of jobs data per day and this allows them to identify trends in skills shortages as well as where the marketing is heading post COVID.

According to Sigelman, “The job market itself is a bit of misnomer. It’s not moved by jobs, but by skills.”

Listen here.