UPCEA MEMs 2018 | Burning Glass Technologies

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November 7, 2018 - November 9, 2018


Wednesday, November 7

4:00 PM – 5:00 PM Concurrent Sessions I

A New Way to Identify and Validate the RIGHT Programs: Data-Driven Decisions
Pacific I
Track: Marketing | Level: Strategic
Format: Standard Seminar Presentation
Developing the right program is more important than ever! This session will provide a proven program development process, new data-collection market research tools and secret to success to ensure that your programs are successful in the marketplace, teach skills in-demand, are competitive and create meaningful career outcomes upon completion. The session includes online job data aggregation, reporting, analyzing functionality including unique datasets and taxonomies, and analyses through a new high-performance platform with multiple data sources.

  • Kay Zimmerman, North Carolina State University
  • Moderator: Mike Merriam, Framingham State University

Friday, November 9

9:45 AM – 10:45 AM Concurrent Sessions VI

Not Your Mama’s Themed Campaign: Behind the Scenes of a Successful Skills-Based Themed Marketing Campaign
International Ballroom
Track: Marketing | Level: Foundational
Format: Standard Seminar Presentation
Ready to explore building a successful skills-based themed campaign? In this session, attendees will discover how UW-Madison used a pedagogical approach to create a cohesive collection of data science and analytics programs across schools and colleges. Attendees will leave with an understanding of why and how a skills-based themed marketing campaign can work for their portfolio as well as tips and tools to help the campaign launch and run smoothly.

  • Katie Hoel, University of Wisconsin-Madison
  • Tori Dexter, University of Wisconsin-Madison

Full Schedule Here

The annual UPCEA Marketing and Enrollment Management Seminar is the premier event for leaders and practitioners responsible for professional, continuing, and online education marketing and enrollment management at colleges and universities around the world. For over 25 years, the UPCEA seminar has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the seminar offers high level, strategically-focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.

Cutting edge content in marketing and enrollment services, deep-dive sessions and incredible general sessions are once again on the agenda for the 2018 conference. In addition to valuable content and professional development, the UPCEA Marketing and Enrollment Management Seminar offers attendees engaging networking opportunities, such as a reception, newcomer’s orientation (for those new to UPCEA or the seminar), a networking breakfast and dinner groups.



November 7, 2018
November 9, 2018
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