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Expanding Access to Business Education using Job Market Data
May 12 @ 1:00 pm - 2:00 pm
Expanding Access to Business Education using Job Market Data for Program Design and Marketing: Helping Faculty “See” New Students
1 pm ET, May 12
Many different institutions seek to expand their reach and relevance by offering timely new programs to non-traditional audiences, yet they face similar barriers in designing and marketing these programs to new sets of learners.
In this interactive session, we will discuss two case studies of two different institutions: The Wharton School at the University of Pennsylvania, and the Darden School at the University of Virginia to explore how each used Burning Glass data to help faculty visualize and understand new learners, how to measure program success, and how to build a pipeline between Burning Glass data and their respective marketing firms.
Topics will include:
- How to encourage faculty to use job market data in designing new programs
- How to work with marketing firms to create new, data driven target audiences and make data-informed media buys
- How to use Burning Glass data in conjunction with existing learner data sets and marketing personas to measure past success and predict future opportunities for new and existing programs
Anne is the Executive Director of Digital and Open Enrollment Programs at The Darden School Foundation, University of Virginia. Previously, Anne established and led Wharton Online, a strategic, revenue-producing, digital learning initiative of The Wharton School, University of Pennsylvania. As an early stage employee at Coursera, NovoEd, and Stanford’s Online High School, Anne helped pioneer new forms of student-centered online education. Her work has resulted in a number of publications on online pedagogy and history, the future of higher education, and the future of work. She holds an AB from Brown University, and MA from San Francisco State University, and an EdD from the University of Pennsylvania. She is currently working on a book with Princeton University Press for a book on the history of technology in higher education.
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