E-Book: Using Career Outcomes to Improve Admissions Yield
Enrollment marketing is the key to bringing in revenue and managing admissions yield in higher education. Yet many institutions overlook one of the most effective tools they have to ensure that prospective students apply and enroll: career outcomes.
Surveys show that students cite starting a career as the most important reason to go to college. Our free e-book, Career Outcomes: The Key to Effective Enrollment Marketing, is a step-by-step, data-driven guide to using the career value of programs to attract prospects who follow through and enroll.
Below you’ll also find case studies of institutions that have used real-time jobs data to align programs with the market, make their case to prospects, and even lure stop-outs back to campus. We’ve gathered free resources on enrollment marketing from around the web to show best practices institutions can follow. Download our e-book or contact us for more information on how educators are putting cutting-edge labor data to work for their institutions.
Enrollment Marketing: Case Studies
Finding Prospective Students
What the University of Maryland Baltimore County did: Jobs data allowed the university to improve enrollment in a lagging graduate program by finding the right program site.
The tool they used: Labor Insight™
Enrollment Marketing: Resources
How-to Webinars for Enrollment Marketing:
You’ve enrolled them, but will they show up in August? Get tested strategies to turn applicants into enrollees.
Preparing students for the workforce requires higher education keep pace with changes in the job market, as skills in demand are constantly shifting.read more
As higher education enrollment rates continue to decline, there’s one promising way to turn them around and create successful programs. Learn how.read more
Choosing a college major is a high-stakes decision. Students need to consider one of the biggest risks facing any graduate: underemployment.read more