Enrollment marketing is the key to bringing in revenue and managing admissions yield in higher education. Yet many institutions overlook one of the most effective tools they have to ensure that prospective students apply and enroll: career outcomes.

Surveys show that students cite starting a career as the most important reason to go to college. Our free e-book, Career Outcomes: The Key to Effective Enrollment Marketing, is a step-by-step, data-driven guide to using the career value of programs to attract prospects who follow through and enroll.

Below you’ll also find case studies of institutions that have used real-time jobs data to align programs with the market, make their case to prospects, and even lure stop-outs back to campus. We’ve gathered free resources on enrollment marketing from around the web to show best practices institutions can follow. Download our e-book or contact us for more information on how educators are putting cutting-edge labor data to work for their institutions.

Increase Admissions Yield

What Slippery Rock did: The university uses career outcomes data to show potential students how the college’s programs give graduates a boost into the job market.

The tool they used: Labor Insight™

Marketing to Continuing Ed Students

What the University of Wisconsin/Madison did: Career data led to a series of 72 infographics demonstrating the employment value of programs ranging from social work to environmental engineering.

The tool they used: Labor Insight™