Expanding Access to Business Education Using Job Market Data Webinar | Burning Glass Technologies
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Expanding Access to Business Education using Job Market Data for Program Design and Marketing

Good Pedagogy Is Good Data

Many institutions seek to expand their reach by offering timely new programs to non-traditional audiences, yet they face similar barriers in designing and marketing these programs to new sets of learners. In this interactive session, Dr. Anne Trumbore, Executive Director of Digital and Open Enrollment Programs at The Darden School Foundation at the University of Virginia, discussed how UVA expanded its access to business education using job market data for program design and marketing. Specifically, Dr. Trumbore covered topics including:

  • How to encourage faculty to use job market data in designing new programs,
  • How to work with marketing firms to create new, data-driven target audiences and make data-informed media buys
  • Ways use Burning Glass data in conjunction with existing learner data sets and marketing personas to measure past success and predict future opportunities for new and existing programs.

Webinar – 

Expanding Access to Business Education using Job Market Data for Program Design and Marketing

Burning Glass provides tools that dissect the skills needed to keep up with the ever-changing labor market.

Burning Glass provides tools that dissect the skills needed to keep up with the ever-changing labor market. Higher Education institutions use this insight to deliver meaningful curricula and career insight that enhance students’ employability, and ultimately enhance a schools’ ability to recruit new applicants.

Continue reading to see how North Carolina State University used Burning Glass tools to highlight the value of their programs to prospective students, and ensure that their 12 Colleges were, in fact, providing courses that develop the skills necessary for getting a job after graduation.

Labor Insight provides the most accurate, in-depth portrayal of current and future job market needs, allowing you to dive deep into data analysis and identify new opportunities for program development to best serve student’s success.

When Labor Insight is coupled with the Alumni Analysis, your institution can use established career pathways to communicate the value of your programs, target alumni and new prospects for lifelong learning opportunities, and strengthen relationships with local industries who are hiring your graduates.

Make confident, data-driven decisions about your academic program portfolio with Program Insight™. Get an executive overview of your entire portfolio so that you can compare and evaluate offerings, validate existing and proposed programs, and uncover new opportunities all within one easy-to-use platform.

Your students want to know how your institution is going to help them get then job they want. Or, they may want you to help them what job they fit into with the skills they want, and plan to develop at your institution. Career Insight™ empowers you to increase enrollment rates and grow your brand by speaking to what matters most to all types of students and learners: getting a good job and a successful career.