The importance of a job skill or technology can be tracked by the demand for talent in the job market – and artificial intelligence hiring (AI) suggests this skill is extremely important.

Some of technology’s biggest companies are investing heavily in AI, including face-scanning smartphones, laptops that unlock via fingerprints, coffee table gadgets that answer our questions and self-driving vehicles. But Burning Glass Technologies research finds that demand for AI skills is now showing up in industries outside technology.

In 2017, roughly 70,000 postings requested AI skills in the U.S., according to our analysis of job postings. That’s a significant change, amounting to growth of 252% compared to 2010. Burning Glass also found that demand for AI skills is now showing up in a wide range of industries including retail, health care, include finance and insurance, manufacturing, information and professional services, technical services, and science/research.

Individual leaders in AI hiring include Amazon, which has had the most openings for workers with AI skills. Amazon Web Services launched a new set of machine learning services last month—services in part designed to allow other firms to adopt the technology. Accenture is also hiring aggressively for AI skills, and also with an eye toward making AI expertise accessible to others. In addition, Deloitte and General Motors stepped up demand for AI skills significantly. GM has already partnered with IBM to make Watson available in vehicles, including features like better navigation technology, payment systems, and even advertising.

The specific roles companies are seeking include software developer/engineer, data scientist, data mining/data analyst, data engineer, computer systems engineer/architect, medical secretary, systems analyst, product manager and business management analyst.

As AI continues to become a mainstream part of products and services, it’s likely that more companies will try and jump on the AI bandwagon, a possible sign of talent shortages to come in the job market.

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